6th July 2017

Condé Nast Digital launches branded content division

Dedicated studio is devoted to branded content creation on multiple platforms.


Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.

Led by Tristan Taylor, Head of Branded Content Commercial, this dedicated division is devoted to branded content creation on multiple platforms across the portfolio with a team consisting of specialists across video, editorial, social and data. Stories will offer clients a single point of access to the breadth of the Condé Nast portfolio to create premium and engaging partnership campaigns, says the company.

“It’s our mission to provide consumer engagement for our advertising partners through content developed by Condé Nast, the leading premium content company, and Stories will deliver this.” commented Taylor.

Malcolm Attwells, Commercial Director, Condé Nast Digital added: “Condé Nast has the leading luxury brands and access to the most authoritative and creative talent. This new division reflects the significant growth in revenue over the last two plus years.”

Aston Martin has signed a partnership with Condé Nast Stories for a content campaign, ‘The Beauty of Design,’ to appear on the British Vogue and GQ sites and social media platforms.

‘The Beauty of Design’, a film directed by Jim Demuth and produced by Posy Dixon, will broadcast on Vogue and GQ, each framed by a different item of commissioned native content to connect fully with the audience. Led by Dolly Jones, Digital Content & Strategy Director of Condé Nast Digital, the campaign features Marek Reichman, Chief Creative Officer of Aston Martin, discussing the design pieces that have inspired him; from architecture to industrial design, art and sculpture. Filmed at the Royal College of Art, where he studied, this is Marek’s perspective on the beauty of design in action and is a prime example of beautiful storytelling content living across multiple platforms, say the publishers.

Dolly Jones says, “We are thrilled to unveil the partnership with Aston Martin which reflects the quality of content we are able to aspire to, both editorially and commercially, on all our titles. Aston Martin is 104 years old, and to have been given the chance to tell its stories the Condé Nast way has set the bar even higher for us, and for the market.”

Marek Reichman, Aston Martin EVP and Chief Creative Officer says, “In this world of fast-paced short form content vying for the attention of consumers, one of life’s luxuries is taking a bit of time to enjoy great storytelling content. We are delighted to be working with Condé Nast Stories to showcase ‘The Beauty of Design’ to the luxury editorial and commercial lifestyle world.”

 

Posted on inpublishing.co.uk, 3 July, 2017. Read the full article here


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