4th August 2016

Conde Nast Digital teams up with Ritz Carlton

British Vogue and British GQ have collaborated with The Ritz Carlton Hotel Company.


The collaboration has created Room No.8, a multi-sensory performance art experience.

Conde Nast describes Room No.8 as the first of it's kind.

The Ritz Carlton brand will take guests on a journey of discovery, by tapping into every one of their senses.

Room No.8 was held at the White Space Gallery, London WC2 in June 2016.

The performance was also filmed and photographed, with the content then providing the basis of the creative campaign currently running on Vogue.com and GQ.co.uk.

Malcolm Attwells, commercial director at Condé Nast Digital, said: “We are thrilled to have worked with The Ritz-Carlton on this exciting project, which is a first for all involved. We very much enjoyed experiencing Room No.8 and the resulting campaign on GQ.co.uk and Vogue.com is fantastic.”

Nick Teare, senior director at Brand & Field Marketing, from The Ritz-Carlton said: “One of our opportunities in marketing is to bring to life the magical experiences created by the ladies and gentlemen at our hotels through media channels. With Room No.8, Condé Nast has worked with our brand to create a beautiful, highly sensory journey, which is designed to further levels of engagement and interest in our hotels worldwide."
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