Superdrug's new digital offering will serve up beauty and health news to readers.
Superdrugs DARE magazine has undergone a digital overhaul and now serves up daily health and beauty news and trends.
The print edition of DARE, Superdrugs bimonthly print title, has been produced by The River Group for more than 12 years, supported by a static app and digi-mag desktop format. But the DARE Magazine app relaunched yesterday as an exciting new continuous publishing platform, says River.
The new DARE Magazine app will serve daily health and beauty news and trends to the brands readers, with a mix of features, listicles, celebrity interviews and video how-tos drawn from the print mag, supported by content from the Superdrug YouTube and blog channels. The new app is also fully shoppable.
Grant Spicer, Head of Customer Communication for Superdrug, said, This digital move puts the wealth of our brands exciting content and beauty knowledge in the palm of customers hands.
Were always looking for ways to innovate and improve the way our customers interact with the brand. This new rolling news app offers a seamless customer experience, taking readers from the content they love to the product they need in the swipe of a finger.
The River Group Managing Director Jackie Garford added, The new DARE Magazine app will let us refresh content every day of the week. Being able to react fast to new beauty trends, which can crop up in the time it takes to snap a selfie, will give our readers fast access to the information and products they need, whether theyre on the bus, between lessons or doing the school drop-off.
To deliver the relaunch, The River Group has beefed up its digital team, with new group content editor Tory Frost leading the charge, supported by a full-time video manager and new video assistant Chelsea Hughes, who joins the agency from Condé Nasts Glamour magazine.
Posted on 29 June by InPublishing.co.uk. Read the full article here
