Securing a content partnership to launch Fitbit Fifty Challenge.

The campaign, Fitbit Fifty, will take place between September 30^th and October 2^nd 2016. Organised by sports event specialist Human Race, the challenge will be for 2 teams of 6 people to run and cycle from Buckingham Palace to Edinburgh Castle, and back, in 50 hours.

With the help of Coach magazine, Fitbit will be offering amateur athletes across Britain an all-expenses-paid place. Participants will be recruited through print, displace, content marketing, newsletters, video and social content across Dennis’ network of brands. Coach will also be tracking the participants journey and sharing with readers within a central content hub.

Paul Lazarra, Advertising Director at Dennis, comments: "This is the first time we have launched a campaign across the Dennis’ Active Leisure and Dennis Tech Media portfolio of brands.

"The Fitbit Fifty is a brilliant example of how Dennis can work with our clients on brand extensions to provide truly engaging, creative content and brand activation for our readers, all under one roof."