2nd June 2016

Desktop readership falls according to NRS

Newsbrand readership on desktop computers falls dramatically.

While desktop readership has fallen, mobile readership is on the up according to the National Readership Survey.

According to the same survey, print readership has also seen a fall.

Mobile readership, the hardest to monetize, has seen the most growth according to the survey.

Mobile readership has likely increased due to an increase in smartphone users, coupled with publishers beginning to optimise their websites for mobile.

The average circulation decrease, however, was much greater according to the latest figures from the Audit Bureau of Circulation (in comparison to those figures reported by the National Readership Survey).

While 95% of the population still consume news or magazine brands (according to the NRS survey), it is via the least easy to monetise platform - mobile.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.