Newsbrand readership on desktop computers falls dramatically.

While desktop readership has fallen, mobile readership is on the up according to the National Readership Survey.

According to the same survey, print readership has also seen a fall.

Mobile readership, the hardest to monetize, has seen the most growth according to the survey.

Mobile readership has likely increased due to an increase in smartphone users, coupled with publishers beginning to optimise their websites for mobile.

The average circulation decrease, however, was much greater according to the latest figures from the Audit Bureau of Circulation (in comparison to those figures reported by the National Readership Survey).

While 95% of the population still consume news or magazine brands (according to the NRS survey), it is via the least easy to monetise platform - mobile.