7th July 2016

ELLE UK undergoes refresh

Hearst Magazines UK has refreshed the September issue of ELLE UK.


The refresh features a new look, a new approach to editorial content across both print and digital platforms, and a new distribution strategy.

The 'print on demand' distribution approach will be pioneered with the September issue of ELLE, with readers able to pre-order copies of the magazine with a cover of their choice for a certain period of time.

ELLIE UK also boasts new brand partnerships, including Space NK, Lookfantastic, and MatchesFashion.com, whom will distribute the magazine through their respective channels.

Creative Director Suzanne Sykes is behind the redesign, which features a new, cleaner look.

The title will feature a 300gsm cover, with a new 16-page ELLE COLLECTIVE section celebrating diverse cultures, printed on a matt 100gsm paper.

Editor-in-Chief of ELLE, Lorraine Candy, said: “We know from engaging with our readers and social followers that it’s the ability of ELLE’s expert team to edit and curate fashion, beauty and culture that is at the heart of what we do. We instinctively know what our audience want before they do and we apply our skills to help them make the best choice – whether that’s a bag, a mascara, an exhibition or a festival.”

Group Publishing Director of ELLE, Jacqui Cave, said: “ELLE has a lot of resonance with stylish, smart and creative women. These innovations and changes are driven by our deep insight into the demands of our audience. Through our ‘print on demand’ strategy and our emphasis on our new distribution partnerships we expect to create new connections with the ELLE community. The redesigned magazine celebrates the unique experience of luxury print, whilst the refreshed ELLE website demonstrates our aim of giving consumers inspiring content in a format to suit them.”

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