Soft news has maintained users attention despite US politics dominating headlines.

CEO of Bustle, Bryan Goldberg, said: “People are moving forward with their lives. Young people are incredibly aware politically, but they are not going to let this administration come between them and their daily lives.”

Although hard-news articles thrived on Facebook during the US election, Keywee data has suggested that since Donald Trump took office, soft-news publishers have seen a rise in traffic from the social media platform.

Figures from comScore have also showed that increasing figures amongst hard-news publishers are not dissimilar to the figures reported by soft-news publishers.

By comparison, the 10 most visited hard-news websites in December 2016 saw a 2% growth in visitors year on year, while in the same period the top 10 most visited soft-news websites saw an increase of 3% year on year.