14th July 2016

Facebook audiences decline

Publisher's audiences on Facebook have seen a rapid decline.


New data from market intelligence firm SimilarWeb has shown that there has been a huge drop in traffic for almost half of publishers active on Facebook.

The decline in traffic came before the social media giant announced changes to its algorithm, which will reduce the amount of publisher content in users' news feeds, according to SimilarWeb.

139 out of the 300 biggest publishers on Facebook have been their traffic decline year on year, according to SimilarWeb.

Big names such as BuzzFeed, Bleacher Report, Huffington Post, and Elite Daily have suffered.

Buzzfeed has seen traffic fall by 11.5% from 227.6M in the first quarter of 2015 to 201.3M in the first quarter of 2016.

Mashable saw it's traffic fall by 17% in the same period to 51.8M, while MSN's traffic fell by 45% to 33.6M.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.