15th January 2017

Facebook short-form video figures plummet

Publishers have found that viewing figures for short-form video have halved.


In mid-2016, a well-performing video posted by The Sun would be expected to reach around 250, 000 views. Now, this has fallen to under 100, 000.

Similarly, The Telegraph previously received over 10M Facebook views per week for 70 videos. This figure has now fallen below 5M.

Head of social at The Telegraph, James Carson, said: “It’s questionable whether any reduction in views is down to saturation, algorithm changes or changes in content. We have changed our approach from being concerned with a big number of views to using video to grow focused secondary pages, and this has been working well.”

Head of video at News UK, Derek Brown, said: “The real test for publishers this year will be getting duration up. With the introduction of mid-roll, I wouldn’t be surprised if Facebook starts prioritizing 90-second-long videos in the news feed."

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.