13th October 2016

FT Launches new website

The How To Spend It website has been launched by The FT.


The website serves as sister to the brands luxury magazine.

How To Spend It has been fully optimised for mobile to meet the changing needs of the luxury title's readership, according to The FT.

The website features the same FT optimised search tools which cater to those readers who have a specific search agenda, and those who want a "serendipitous" experience.

New content categories include Things to Love, Personal Recommendations, and Unforgettable Experiences.

Each new category has been curated by the website's senior editorial team.

Gillian de Bono, editor of How to Spend It, said: “Readers come to us to be inspired, to find recommendations they can trust, and to discover exceptional experiences and beautiful things. Our new website will deliver actionable and engaging content that shares the core values of How to Spend It magazine, and, most importantly, users will have a great experience whatever device they are on.”

Chris Nardi, global luxury advertising director at The FT, said: “Much like the new FT.com, which launched last week, the new howtospendit.com has been developed on the back of extensive reader research and designed with our growing mobile audience in mind. How to Spend It sets the benchmark for luxury publishing and attracts a discerning, affluent readership that looks to us for inspiration and insights on all the latest trends. The advertising offering on howtospendit.com includes new ad placements and bespoke branded content solutions, enabling brands to place impactful and arresting campaigns in front of our audience in a beautiful and trusted environment.”
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