4th August 2016

Gold Key Media targets Rio Olympics

The company is managing targeted promotional activity in Rio this summer.


The aim is for publishers to capitalise on the unique atmosphere at the Olympic Games in Brazil.

This continues a tradition of Gold Key Media supplying publications to the Olympic Games.

The company also covered London 2012 and Beijing 2008, as well as the Winter Olympic Games in Vancouver and Sochi.

Gold Key Media will be distributing magazines to hotels in Rio, where an estimated 380, 000 Olympic fans will be staying.

The company will also supply TAM airlines with copies for their First and Business class lounges at major international airports, including New York, London, Sao Paulo, Lima, and Buenos Aires.

TAM is the biggest airline in Brazil, and one of the official sponsors of the Olympic Games.

Chris Horn, managing director at Gold Key Media, said: “The excitement of the Games is unrivalled and offers an ideal opportunity for publishers to execute promotional campaigns to heighten awareness of their brands. The opportunities we are able to offer for the Rio Olympics show just how truly global our networks are, and the level of coverage we can achieve.”
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