Homepage traffic at the title has increased by 20% in the last six months.

Publisher and chief revenue officer at GQ, Howard Mittman, said: “There’s for years been so much conversation about how every page is a homepage. But in premium environments for luxury advertising, premium positioning still matters. Maybe whereas five years ago, it was the premium space. Now it’s a part of that strategy, but it’s still an important part of that.”

Direct traffic to the homepage is still, however, dwarfed by search and social traffic.

Just one fifth of overall traffic to GQ is generated from homepage traffic.

GQ has recently increased the speed at which the homepage loads, making it 80% faster, while also re-designing the page to make it mobile-first.

On top of this, the title is publishing 36% more content than it was a year ago in a bid to increase traffic.