12th May 2016

Grazia uses Facebook Live for June issue

Readers of Grazia UK will be able to use Facebook Live to shape the June issue.


A large proportion of content for the Grazia UK June edition will be streamed via Facebook Live.

Readers of the weekly Bauer Media title will be able to shape the issue, potentially being able to vote for the final cover shot, pose questions to celebrities for interviews, or pitch feature ideas.

Grazia UK editor, Natasha Pearlman, said: “So many of our readers are on Facebook, we want to start building a more personal relationship with them, in the place they spend more of their time,” she said. “The aim of this is to unify our platforms, to bring everything — social, website, print, mobile — together to come alive as one brand, rather than a brand with five different platforms.”

The Facebook Live video will run between 1pm and 3pm on the selected day, according to Pearlman.

As well as using a professional production team, Grazia team members will use their own mobile phones to film shorter content.

Facebook's EMEA VP, Nicola Mendelsohn, will host an event on empowering female entrepreneurs and small businesses during the Facebook Live session.

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