13th October 2016

Guardian introduces in-house VR team

GMG becomes one of the first UK news media publishers to invest in VR.


The VR team will consist of five editorial staff, led by Francesca Panetta as executive director of virtual reality.

Adam Foley will take on the role of commercial strategy director, focusing on advertiser relationships.

The Guardian said in a statement: “The new team demonstrates an ongoing commitment to digital innovation in journalism and working with emerging technologies to create immersive and impactful storytelling.”

Panetta added: “Virtual reality and interactive content offer an extra dimension to storytelling in journalism and we’re thrilled to have been able to create a team that is truly dedicated to projects of this nature.


“The reaction from our audiences to 6×9 – our first virtual reality project – was fantastic, and we look forward to being able to bring them closer to our journalism through the medium of virtual reality over the coming months and years.”


Foley added: “Now that the Guardian has an in-house virtual reality team we’re excited to be able to work with brands to harness this new technology, not only to support some of the exciting projects that we have coming up but also to explore the new possibilities it provides.


“As more people gain access to virtual reality, it becomes more important for media owners and advertisers to invest in their own presence on the platform and bring their brand to life.”

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.