The Guardian has announced a new platform for advertiser created content.
'Hosted by the Guardian' will form part of the Guardian's website.
The launch comes following a beta period in which the Guardian worked with high-profile brands such as Renault, which publicised it's new electric car ZOE using the platform.
The platform will host a range of advertiser's own content, including articles, galleries, and videos.
'Hosted by the Guardian' will allow advertisers to gain real-time insight into how their campaigns are performing.
The Guardian claims that campaigns run during the beta period saw a higher than average level of engagement.
Adam Foley, commercial strategy director for the platform, said: By creating Hosted by we have answered a genuine industry problem faced by advertisers and agencies who create their own branded content and struggle with a suitable home - we have built a premium platform for advertisers own rich and diverse content that serves an interested audience and delivers guaranteed results. Weve been working with a range of brands from different sectors and been honing the offering and banking a great set of results and campaigns. Were excited to be opening this out to the market.
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