7th July 2016

Are tablets still important in publishing?

Tablet usage is declining, so how important are they really?

In the early 2010's, tablet usage was seeing some rapid growth.

Despite this, it seems that consumers are using them less and less as time goes on.

At the start of 2015, 47% of adults owned a tablet. This figure has now fallen to 42%, in what is realistically a short period of time.

Despite the older generations taking to tablets, younger digital natives have not responded nearly as well to the devices.

Smartphones are the main challenger to tablet devices, with digital natives preferring smaller devices.

Only 4% of tablet owners identify their tablet as an 'important device' in their everyday lives, while just 1 in 10 would describe their tablet as their 'most important device'.

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