30th April 2016

How will Facebook changes effect publishers?

Facebook recently changed it's algorithms and completed a 'clickbait purge'.

On 21st April 2016, Facebook updated it's algorithms and completed a clickbait purge in order to put more emphasis on articles and posts which are of highest importance to users.

Facebook's new algorithm is designed to note that clicks, shares, and comments are not necessarily the best indicators of posts which are of highest interest to users.

CEO of Apester, Moti Cohen, said "The core change in the Facebook paradigm is that engagement will become more valuable as opposed to just click-through rates and the quantity of clicks. They’re starting to talk about quality,”

Apster is a company which aims to help publishers optimise their content on social media.

The new Facebook algorithm will favour posts with high impact, original stories and posts with longer analysis which holds readers attention.

This could benefit publishers such as The New York Times, as it publishes original in depth articles.

Slate is another publisher, similar in style to The New York Times, which will benefit from Facebook's changes.

Editor in chief of Slate, Julia Turner, said: “We believe in prioritizing editorial quality and audience engagement and loyalty over the pursuit of sheer scale, and I’m glad Facebook has tweaked the algorithm."

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