Media 10's Icon magazine has been relaunched to celebrate the 150th edition.

Icon magazine is now under the editorial direction of David Michon, former Monocole Managing Editor.

The latest edition of Icon is now on sale, which includes brand new content under three new sections; Lifestyle, Architecture, and Objects.

The new re-branded Icon is all about design in every day life, including innovative technology and cities pushing up beautiful skylines.

Icon is now pacier and more wide-reaching than ever before.

Icon also has a new strapline: 'Design worth knowing', which enforces the magazine's position at the heart of the design world.

The new Icon boasts a brand new logo, new typefaces and a much more accessible voice.

Icon is now the design magazine to sit back with at the weekend.

"Icon is now a magazine for you to pick up at the weekend, not just have delivered to your office: it's fresh and energetic, it doesn't take itself too seriously but will still keep you in the know." said David Michon.

The re-launch of Icon magazine is supported with investment into a relaunch brand direct marketing campaign, including digital, email and postal promotion to drive consumers to sample the new content.