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20th October 2016

InStyle UK to halt print to focus on digital

Time Inc UK has announced plans to turn InStyle UK into a digital-first brand.


The publishing company has proposed that the December issue will be the final print edition of the UK InStyle.

Editor Charlotte Moore will lead the InStyle UK team alongside the InStyle US team to accelerate brand growth in the UK.

The aim is to allow InStyle UK to deliver 24-hour content, keeping it's audience up to date around the clock with stories and videos.

Moore said: "What we have achieved with InStyle over the last few years has been hugely rewarding and the team has, rightly, won numerous awards and nominations for their work across print and digital.

"But the fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for."

Justine Southall, Time Inc. UK's managing director of fashion and beauty, said: "This new focus for InStyle means we can propel it to a leading position in the UK digital fashion space. InStyle's authority combined with this significantly boosted content offering will make it a compelling destination for consumers and a very attractive proposition for our advertising partners."
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