14th February 2016

July - December 2015 Magazine ABCs

In the period between July and December 2015, the UK ABC newstrade market was reported to be worth £488.6M.


In this period, the figure of £488.6M is down 10.4% year on year.

Copy sales in this period stood at £278.3M, which was down 13.0% year on year.

The smallest year on year decline was reported in the Children's Magazines and Home Interest categories.

Children's Magazines saw a 2.4% year on year decline, while Home Interest saw a 3.2% year on year decline.

The Women's Celebrity Weeklies sector primarily drove revenue decline.

The sector was down 15.9.% year on year, to £135.2M.

Also performing below the market average for the July - December 2015 period. were Women's Lifestyle/Fashion titles, and Women's Traditional Weeklies.

These two sectors are two of the top five largest, but revenues fell by 11.1% in the Women's Lifestyle/Fashion sector, and 9% in the Women's Traditional Weeklies sector.

The strongest performing sector was TV Listings (including soap titles).

This sector is now outperforming Women's Celebrity Weeklies, and has a revenue share of 17.2% at £143.0M.

In terms of subscriptions, a decline of 6.8% year on year was reported.

145.3 million subscription copies were sold in the July - December 2015 period.

Dominating the subscription market was the News & Current Affairs sector, which holds a 34.3% market share despite a 7.9% year on year decrease in subscriptions.

In the Children's Magazine sector, subscriptions increased by 13.2% to over 6.3 million copies.

The increase of subscriptions in the Children's Magazine sector was driven by First News, which accounts for 86.1% of all subscriptions in this sector.

First News generated 607, 000 additional subscriptions year on year.

TV Listings was reported as the second largest sector in terms of subscriptions; it saw a 2.5% increase in the number of subscriptions, to a total of 15.6M.

 

 
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