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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

24th July 2015

June Website ABCs Revelaed

The Mirror has overtaken The Telegraph to become the third most popular national newspaper website, according to ABC.


The Mirror now sits behind Mail Online and The Guardian as the third most popular national newspaper website.

The Mail Online has an average 13.6M unique daily users, while The Guardian has an average 7.8M unique daily users.

The Mail Online's figure is up 25% year on year, while The Guardian's figure is up 36% year on year.

The Mirror's website recorded an average 4.3M unique daily users, which placed it third.

This was a 59% year on year increase for the Mirror's website.

The Telegraph recorded an average daily unique user count of 4.1M, which was just a 5% year on year increase.

However, The Telegraph's most recently recorded figure is a 17% drop from May 2015.

The strongest performing website audited by ABC in June 2015 was Trinity Mirror's Liverpool Echo, which saw 467, 766 average daily unique users.

This is a 90% year on year increase for the local Liverpool title's website.

June saw The Mirror record it's best ever month for video streaming, with a total of 15.4M video views.

This is a 470% increase year on year for the website.

Pete Picton, Editorial Director, said"Top performing videos included our Alton Towers streams which accumulated around 1.5 million hits, and this light-hearted stream of a tourist walking into the path of marching QueenÂ’s Guards. Across the Group we accumulated 18.9m video hits, a rise of 249% year-on-year, and a demonstration of our fantastic growth in this area."
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