21st October 2016

Little London Awards 2016 winners revealed

The awards were held at London's exclusive Hurlingham Club.


The Little London Awards are now in their second year; the awards aim to honour and reward excellence in pregnancy, baby, and children's brands and products.

Anna Whitehouse, a parenting vlogger, presented the awards on the night.

The evening was attended by many influential and affluent members of London's luxury children's lifestyle industry.

Celebrities including Chloe Delevigne, Kate Silverton, and Simon Hooper were in attendance and member of the judging panel.

Caroline Scott, Little London and Baby London magazines publisher, said: “Since June, loyal readers of both the magazine and the website have been voting in their thousands, telling us what they think about everything from strollers to skincare. Over 70,000 votes were cast in what is swiftly becoming this industry’s most exciting and relevant awards.  A nod from readers of Little London is evidence that your brand resonates with the capital’s most discerning and affluent parents.”

The awards are divided in 24 categories, and were sponsored by Scott Dunn and The Hurlingham Club.

Among the winners were Mamas & Papas, which took home the Best Children's Fashion Brand award, while Best Children's Toy was won by Micro Scooters.

Brand of the Year went to Child's Farm.

The awards are hosted by Little London magazine, a bi-monthly title aimed at affluent mothers in and around London.

Little London magazine is published by The Chelsea Magazine Company.
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