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8th September 2015

Mail Brands UK Reveal Partnership With SEAT

To celebrate the launch of the new SEAT Ibiza, Mail Brands UK have an exclusive multi-layer campaign in store.

The campaign will run across The Mail on Sunday, MailOnline and for 8 weeks, beginning 6th September. This will be the first cross-platform campaign for Mail Brands UK since its formation in July.

It will include cover-wraps, homepage takeovers, multi-format advertising, a branded video mini-series and online competitions, beginning with a four page cover-wrap of The Mail on Sunday’s Event magazine. There will be a full-site takeover on the on Monday 7th September, then on the MailOnline a day later.

The mini-series will contain six episodes, following a father and sons journey from Bristol to Newcastle in the SEAT Ibiza, with TV and radio stars Larry and George Lamb playing the leading roles. It will be shown on the MailOnline and, and will even include photo galleries of the trip, features, and competitions to win experiential weekends across the country.

Chief Revenue Officer of Mail Brands UK, Mel Scott, has said, “This innovative partnership is a brilliant example of our ability to deliver best-in-class cross-platform solutions. Spread across our portfolio of market-leading brands, the campaign perfectly captures the essence of the new SEAT Ibiza and promotes it to consumers in engaging and impactful ways”.
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