7th July 2016

Mail on Sunday increases cover price

The national title will now be 10p more expensive per issue.

The increase from £1.60 to £1.70 represents the first rise in over 15 months for the title, which is currently Newspaper of the Year.

The price increase is expected to deliver an extra £6M of revenue, and over £1.26M of incremental profit for retailers annually.

The price increase coincides with the exclusive Jamie Oliver recipe magazine, which will be included for readers in the 10 July 2016 issue.

The special Jamie Oliver supplement has been supported by a TV and social media campaign, the biggest that The Mail on Sunday has run in 2016.

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