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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

12th May 2016

Mark Hollinshead launches Great Run titles

Ex-trinity mirror executive launches eight new Great Run titles.

After 17 years with Trinity Mirror, Mark Hollinshead left to become chief executive at the Great Run company.

The company is behind the Great North Run, Great Manchester Run and Great Scottish Run.

Hollinshead has announced that the franchise is expanding its publishing arm with eight new titles, in both print and digital.

Peta Bee has been announced as the editor of the eight new titles.

Hollinshead said: “Our aim is to grow our audience by providing an all-round brilliant consumer experience from start to finish in all of our events. The content marketing strategy and publishing portfolio being developed at Great Run Publishing will help us deliver a key part of that strategy.”

The Great Run franchise already publishes the Great Run Magazine. It will soon have seven geographically focused editions, with an expected circulation of around 180, 000.

Hollinshead will also launch a Great Swim magazine, which is expected to have a circulation of around 20, 000.

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