16th June 2016

Microsoft acquires LinkedIn

LinkedIn's publishing offering may expand following the acquisition.


Microsoft may look to improve the distribution of published content on LinkedIn following it's acquisition of the platform.

Although good for those publishing on LinkedIn, it could mean that the platform becomes a major rival for B2B and consumer publishers.

It could, however, mean that LinkedIn becomes a key platform for publishers already using it to distribute digital content.

It has been theorised that a Microsoft-owned LinkedIn could lead to a newsfeed that shows users articles based on their current interests - much the same way that Facebook's algorithm works.

Others have theorised that LinkedIn may monetise content by charging for access to 'premium content'.

Nothing has been officially announced by either LinkedIn nor Microsoft.

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