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Kelvin Lane, Crawley,
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10th August 2015

New York Times Surpasses 1 Million Digital Subscribers

“We believe that no other news organisation has achieved digital subscriber numbers like ours, or comparable digital subscription revenue” NYT Chief Executive and President Mark Thomson.

Following the redesign of the New York Times earlier this year, which has included adding an additional monthly men’s style section and discontinuing the homes and auto sections, the New York Times magazines has succeeded in reaching over 1M digital subscribers – on top of the 1.1 million print subscribers (who can also access the digital content).

The reports show that while print advertising revenue was down 6%, digital was up 14%. Consequently, the New York Times are welcoming new deals with Facebook, Apple and Starbucks to “enable us to reach new audiences for our journalism as well as provide incremental revenue”.

This coincides with the announcement of the New York Times own ad solution, Mobile Moments. It will feature targeted short stories called Screenplays that will be created by T Brand Studio, The Time’s commercial content group. It can distinguish specific moments throughout the day when mobile users are looking for particular content, whether it is catching up on unread articles or finding something to entertain them.

Mark Thomson also mentioned that international readers only make up 13% of the digital subscribers total, so he believes there is still plenty of room to grow.
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