8th April 2016

News UK Launches Storyful

A social news agency called Storyful has been launched in the UK by News UK.


Storyful will be launching a dedicated news channel in the UK called "UK Newswire" to attract new publishers to sign up for its social media verification services.

The company was acquired by News UK in 2013.

The London team at Storyful will be doubled to total ten individuals.

Storyful verifies the authenticity of content on news providers social media platforms.

It also locates social media content for brands.

Storyful was founded in Ireland originally, and also has a branch in Australia with a dedicated news channel.

“Whether in the news, in marketing or in the conversations we have everyday, social media has redefined how we tell stories.

“With three of the most shared publishers being based in the UK, this is the right time to better serve our partners in the market.

“The UK, as a whole, is increasingly social, and we think there will be growing demand for verified social content from publishers and marketers in the years to come.” said Storyful CEO, Rahul Chopra.

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