Johnston Press is expecting competition from Newsquest in Eastbourne, Sussex.
A new print newspaper is due to be published in Eastbourne by Newsquest.
Eastbourne currently already has two paid-for weekly titles, both publishing by Johnston Press.
Newsquest is planning to launch a free weekly newspaper.
The news comes after Johnston Press launched a free weekly newspaper in Brighton, home of Newsquest's Argus.
The Brighton & Hove Independent was launched by Johnston Press in Brighton in July 2015.
The new Eastbourne Independent website is already up and running, with a similar masthead to the Brighton & Hove Independent.
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