The winners were chosen by a panel of 16 client and agency judges.
Judges were led by chief marketing officer of the Royal Bank of Scotland, David Wheldon.
Wheldon said: The calibre of this years work was exceptional and the competition fierce. The winning case studies embody everything that is great about newsbrand advertising: the trusted and relevant context newspapers provide, innovative and creative strategic planning and, most importantly, the delivery of clear results. A big congratulations to all of the winners you should feel very proud of yourselves!
Chief executive officer of Newsworks, Vanessa Clifford, added: This years judging panel had a very tough task deciding on the winners, which is testament to the standard of the work submitted. Given Newsworks focus on effectiveness this year, it was great to see so many of the winning entries demonstrate the powerful effect that newsbrands have on clients businesses.
The winners are as follows:
BEST NEWSPAPER CAMPAIGN
Target Media - STUDIOCANAL, Swallows and Amazons UK theatrical release
Highly commended: Manning Gottlieb OMD - Specsavers, Framing fashion
BEST NEWSBRAND CAMPAIGN
December 19 - Ramblers Worldwide Holidays, Walking holidays around the world
Highly commended: MediaCom - Shell, V Power
BEST TOPICAL CAMPAIGN
OMD UK - Channel 4, Eden
Highly commended: OMD UK - Walkers, News in briefs
OMNIMEDIA AWARD
PHD - McCain, Nations teatime
Highly commended: Manning Gottlieb OMD - Sony Pictures, Ghostbusters: Something Strange in the Neighbourhood
BEST CONTENT PARTNERSHIP
the7stars - McArthurGlen, Hijacking London Fashion Week
Highly commended: OMD UK - Boots, Ask the pharmacist; Havas Media - Kia, Achieving Euro 2016 goals
BEST USE OF INSIGHT
PHD - Sainsburys, Mums the word
EFFECTIVENESS AWARD
OMD UK - Boots, Ask the pharmacist
Highly commended: MEC - Vodafone, Print sells
CHAIRS AWARD
OMD UK - Boots, Ask the pharmacist
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