1st December 2016

Newsworks Planning Awards 2016 winners revealed

The winners were chosen by a panel of 16  client and agency judges.


Judges were led by chief marketing officer of the Royal Bank of Scotland, David Wheldon.

Wheldon said: “The calibre of this year’s work was exceptional and the competition fierce. The winning case studies embody everything that is great about newsbrand advertising: the trusted and relevant context newspapers provide, innovative and creative strategic planning and, most importantly, the delivery of clear results. A big congratulations to all of the winners – you should feel very proud of yourselves!”

Chief executive officer of Newsworks, Vanessa Clifford, added: “This year’s judging panel had a very tough task deciding on the winners, which is testament to the standard of the work submitted. Given Newsworks’ focus on effectiveness this year, it was great to see so many of the winning entries demonstrate the powerful effect that newsbrands have on clients’ businesses.”

The winners are as follows:

BEST NEWSPAPER CAMPAIGN

Target Media - STUDIOCANAL, Swallows and Amazons UK theatrical release

Highly commended: Manning Gottlieb OMD - Specsavers, Framing fashion

BEST NEWSBRAND CAMPAIGN

December 19 - Ramblers Worldwide Holidays, Walking holidays around the world

Highly commended: MediaCom - Shell, V Power

BEST TOPICAL CAMPAIGN

OMD UK - Channel 4, Eden

Highly commended: OMD UK - Walkers, News in briefs

OMNIMEDIA AWARD

PHD - McCain, Nation’s teatime

Highly commended: Manning Gottlieb OMD - Sony Pictures, Ghostbusters: Something Strange in the Neighbourhood

BEST CONTENT PARTNERSHIP

the7stars - McArthurGlen, Hijacking London Fashion Week

Highly commended: OMD UK - Boots, Ask the pharmacist; Havas Media - Kia, Achieving Euro 2016 goals

BEST USE OF INSIGHT

PHD - Sainsbury’s, Mum’s the word

EFFECTIVENESS AWARD

OMD UK - Boots, Ask the pharmacist

Highly commended: MEC - Vodafone, Print sells

CHAIR’S AWARD

OMD UK - Boots, Ask the pharmacist

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