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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

6th October 2016

NME to give away Google Cardboard viewers

The free wekly is to give away 80, 000 Google Cardboard viewers.

Usually, the viewers cost £15 and are used to create a 3D viewing experience in conjunction with Google smartphones.

The giveaway is part of a promotion for Google's Inside Abbey Road app, which will offer those who download it a virtual tour of the famous London recording studios through the Google Cardboard viewer.

Music producer Giles Martin, who was involved in the development of the app, said: “The decision to work with Google was all about embracing this new technology, but it was also a great opportunity to let people see what happens there.

“Abbey Road is like the Tardis, and most people have no idea what goes on behind the front door. It’s a working studio, so you can’t really show people around, but there are so many fans who make the pilgrimage there, and it’s always seemed a bit unfair that they can’t have a look inside.

“Modern technology now allows you to step through that doorway into a three-dimensional world – and in a funny way, that’s very Abbey Road.”

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