6th October 2016

NME to give away Google Cardboard viewers

The free wekly is to give away 80, 000 Google Cardboard viewers.


Usually, the viewers cost £15 and are used to create a 3D viewing experience in conjunction with Google smartphones.

The giveaway is part of a promotion for Google's Inside Abbey Road app, which will offer those who download it a virtual tour of the famous London recording studios through the Google Cardboard viewer.

Music producer Giles Martin, who was involved in the development of the app, said: “The decision to work with Google was all about embracing this new technology, but it was also a great opportunity to let people see what happens there.


“Abbey Road is like the Tardis, and most people have no idea what goes on behind the front door. It’s a working studio, so you can’t really show people around, but there are so many fans who make the pilgrimage there, and it’s always seemed a bit unfair that they can’t have a look inside.


“Modern technology now allows you to step through that doorway into a three-dimensional world – and in a funny way, that’s very Abbey Road.”

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