The two titles will share coverage of The Beauty Awards for the first time.

The Beauty Awards are in their 15th year, and will now be presented with OK! Magazine and covered online by Beauty Magazine.

All shortlisted products will be featured in print in OK! and online.

OK! claims to reach an audience of 6.5M across both print and digital, monthly.

Tim Langford, publishing director at Beauty Magazine, said: “Opening participation to consumers presents an unrivalled opportunity for the innovation in our sector to be exposed to the widest possible audience. Partnering with OK! and the move to The Banqueting House propels the Awards onto a whole new stage – we will celebrate our 15th birthday in true style.”

Kirsty Tyler, editor of OK!, said: “OK! Magazine has always been proud of its association with the biggest beauty brands, and our readers trust us to tell them about the newest must-have products. Teaming up with The Beauty Awards is an obvious fit and I’m excited to see OK! adding some more celebrity sparkle to what is already the beauty calendar’s biggest event.”