26th January 2017

PageSuite report says digital audience is top concern

Pagesuite has found that increasing digital audience is publishers main priority.

The digital publishing report also revealed that 38.8% of publishers believe creating engaging advertisements will be key to increasing profitability in 2017.

These findings come from a PageSuite survey of over 100 publishing executive from across the globe.

Driving engagement is key for publishers, the report has found, with 30% of those surveyed stating that it was a crucial element of their digital strategy.

Despite this, 30% of those surveyed also stated that they needed to change their digital strategy.

The report found that video could be a key to growth in digital in 2017, with 62% of those surveyed stating that they planned to develop video content in the next 12 months.

A full breakdown of the report is available on PageSuite's website.

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