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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

5th May 2016

Playboy joins digital newsstand Readly

The newly redesigned Playboy magazine has been secured by Readly.

Playboy has recently undergone a redesign and reposition.

The changes made to Playboy mean that now the title no longer features nudity.

The magazine is trying to target younger readers, and distance itself from more 'hardcore' images often seen online.

Despite it's redesign, Playboy's publishers have reassured readers that the magazine will continue to feature long form journalism, fiction, 'seductive' pictorials, and interviews.

Features in Playboy will include those about politics, tech, cars, style, art, and literature.

The redesign of the print magazine has stemmed from an overhaul of the magazines website,

Since it's redesign, has seen its online traffic greatly increase.

The website has also seen the average user age drop from 47 to 30 years old, according to Readly.

Readly UK’s Managing Director, Ranj Begley, said: “The new Playboy fits perfectly into our expanding range of titles which are carefully curated for our digitally-savvy audience, which has a strong male section to it. Having such an iconic brand, now without nudity, will grow Playboy’s audience and will enhance Readly’s consumer offer. It is an exciting win for us and shows us at the leading edge of magazine market developments.”

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