29th November 2015

Print Re-Design For The Stage

The world's oldest theatre newspaper has relaunched its print edition.


The Stage has changed it's print design, after 135 years in print.

The newspaper is also beginning to increase its focus on online content.

The re-designed printed edition of The Stage is to feature a new masthead, leaving teh black and white design behind, which will fit in with the newspapers website.

Alistair Smith, editor of The Stage, said: “Over its 135-year history, The Stage has always moved with the times, evolving its design to reflect contemporary tastes.

“As The Stage website becomes more and more central to an ever-growing readership, we wanted to unite the paper and website under a single design to reflect the fact that readers can access all the great news, reviews, opinion and features we offer in whatever way suits them, whether that be in print, on a mobile phone, tablet or computer.

“We launched the new design online earlier this year, where it has proved extremely popular, and we are now rolling it over into our weekly print newspaper. Readers will still be able to enjoy all the great, exclusive coverage they’re used to getting from The Stage, but presented in a cleaner, more modern and easy-to-digest way.”

The Stage's website has an estimated 450, 000 unique browsers per month, however the number of readers of the printed edition is declining; in 2010, the print circulation stood at 16, 000.
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