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29th September 2016

Publishers are benefitting from LinkedIn

A steady increase in referral traffic from LinkedIn has been recorded.

In the past 8 months, referral traffic to publishers websites from LinkedIn has steadily increased.

In the first month of 2016, publishers recorded their traffic growing rapidly - as much as tripling in a short period of time.

Since then, referral traffic has continued to grow at a steady pace.

Chartbeat analytics have revealed that traffic from LinkedIn has grown from 0.15% to 0.25% for publishers since the beginning on 2016.

Josh Schwartz, chief of engineering and data science at Chartbeat, said: “You can’t optimize what you can’t measure. Previously, publishers didn’t know how much to post, how frequently, whether certain content topics were more successful. Publishers are now in a better position to make decisions on LinkedIn editorial strategy, even though it may be difficult to find that direct causal relationship.”

The Economist is benefitting significantly from using LinkedIn as a tool to create brand awareness.

The title has recorded traffic from LinkedIn tripling year on year.
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