19th May 2016

Publishers 'distrust' Facebook

Media companies increased reliance on social media highlights strained relationship.


Social Media is one of the main sources publishing houses use for digital traffic.

However, the increased reliance on social media platforms such as Facebook has raised convcerns over ad revenue shares and ceded control over publishing platforms.

Dave Morin, a former Facebook manager, has said "Facebook is just as dependent on great content as content producers are on Facebook."

Morin is now working as founder of Slow Ventures, a venture capital firm.

CEO of Bloomberg Media Group, Justin Smith, has voiced his concerns: “They keep the $16 to $18 billion they get in the news feed, and the news feed, with personal sharing down, is effectively all of our content, it’s effectively just an aggregation of premium publishers’ content. It’s a problematic situation."

It seems, though, that independent magazine brands are using more innovative ways than social media to promote material to readers.

At the IMAG 2016 conference, brands showcased a number of unique and innovative ways that they are planning to reach audience in more places than just social media, both in print and digital.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.