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18th August 2016

Publishers react to ABC results

Following the January - June 2016 ABC results, publishers have given their thoughts.

Group managing director of Bauer Media UK, Rob Munro Hall, said: "We are the established market leader in the biggest magazine categories in the UK – TV Listings and Traditional Weeklies - and this release demonstrates there is a huge appetite for entertaining, engaging and inspirational content produced by passionate and committed editorial teams. As the magazine market changes and evolves, we will continue to innovate through initiatives such as the Grazia Facebook issue and the launch of Modern Gardens."

Bauer Media UK publishes TV listing titles TV Choice and TV Guide, and a selection of traditional women's titles including Take a Break and Bella.

Conde Nast managing director, Nicholas Coleridge, said: "This is a notably strong set of results, with resilient newsstand and subscription sales. Of all parts of the publishing industry, luxury magazines have proved to be amongst the most buoyant. At the same time, we continue to see strong increases in engagement across all our digital platforms."

Conde Nast titles include household names GQ, Vogue, Vanity Fair, and Glamour.

CEO of Dennis Publishing, James Tye, said: "The Week is one of the fastest growing magazine brands in the market and continues to go from strength to strength both in print and digital. Last year saw The Week’s influence grow, with the launch of daily news app The WeekDay and The Week Junior, which is delivering 19,000 paid-for, print subscriptions of its own. Along with its strongly growing website, The Week is now extending its reach to new heights."

Dennis Publishing titles Coach and The Week saw strong results in the latest ABC figures.

Anna Jones, CEO of Hearst UK, said: "I am thrilled that we have yet again delivered such an outstanding set of ABC results at a time when our strategy is to grow our brands across multiple platforms. I'm also proud that we have the clear market leader in most of our competitive sectors.

“It is extremely encouraging to see that our dynamic new routes to market are working. Cosmopolitan was the first brand to lead this strategy last year, and the brand continues to grow. Whether in print, digital – including the hugely successful Snapchat platform – or through large-scale consumer events, Cosmopolitan can reach young women on a scale that very few brands can. Our clients are using the brand to target the millennial audience, culminating in projects such as The Edge for Estée Lauder.

“These are fantastic results, but they are just one part of Hearst’s strategy – we’re constantly innovating, using a variety of approaches to give our audiences the brilliant and trusted content they want, in ways to suit them."

Hearst Magazines UK saw 10 out of 12 magazines audited by ABC report circulation increases.

Tom Bureau, CEO of Immediate Media, said: "Immediate is experiencing growth across all platforms, exemplified by another great performance by our magazine media brands in the latest ABC audit. Our strategic focus on delivering world-class content to special interest audiences, across a range of platforms, is at the heart of our continued success.

“As demand increases for many of our magazine media brands, our super-engaged audiences are also experiencing our brands in new and innovative ways, from trusting us to introduce them to suppliers through marketplace models to full eCommerce and TV shopping. We reach 18 million consumers every month – and they’re more engaged than ever."

The latest ABC results recorded the third successive period of growth for Immediate Media, with the company outperforming the market.

CEO of Time Inc UK, Marcus Rich, said: "Our reach continues to grow and consumers interact with our brands across multiple platforms more than a quarter of a billion times a year. We continue to explore and experiment with new opportunities on digital and social platforms including Facebook Live, Snapchat and 360 videos. Native also continues to be a growth area for our advertising team and we have run campaigns for a number of brands, the most notable being Adidas in NME.

“The radical transformation and expansion of Time Inc. UK continues with the launch of our strategic partnership with Ocado - Fabled by Marie Claire - a unique beauty and wellness destination that opened its doors yesterday. In July we also acquired Collective UK, a leading provider of premium digital creative advertising solutions. Through this combination of innovation in our core business, organic growth, strategic partnerships and business acquisitions, Time Inc. UK has evolved into modern media business and we are excited about what the next six months has in store."

Time Inc UK saw a strong period for January to June 2016 across all platforms, according to the latest ABC results.



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