Apple App Store search ads were launched in 2016, and are proving popular.
Search ads are outperforming the majority of other user-acquisition strategies, according to sources.
The function costs just a fraction of similar advertising alternatives, although the placement is still considered experimental.
Roman Karachinksy, co-founder of News360, said: My initial reaction to that first test we ran was, This [success] must be a temporary thing. But its been a few months now, and out of all the channels we experimented with, search ads is up there [among the best performers].
Publishers including The New York Times, CNN, ESPN, and TheScore area already using the platform.
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