2nd February 2017

Publishers respond well to App Store search ads

Apple App Store search ads were launched in 2016, and are proving popular.

Search ads are outperforming the majority of other user-acquisition strategies, according to sources.

The function costs just a fraction of similar advertising alternatives, although the placement is still considered experimental.

Roman Karachinksy, co-founder of News360, said: “My initial reaction to that first test we ran was, ‘This [success] must be a temporary thing. But it’s been a few months now, and out of all the channels we experimented with, search ads is up there [among the best performers].”

Publishers including The New York Times, CNN, ESPN, and TheScore area already using the platform.

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