Having a loyal readership is essential to the success of monetising written content, says Rant & Rave.

James Hargreaves of Rant & Rave says that with a loyal readership, written content can be monetised with membership fees and advertisements.

The problem lies with building a core loyal readership in the publishing industry. High quality content must be backed up with reader engagement, and the opening of a two-way communication stream.

Polls and online surveys could hold the key to this, as it allows publishers to listen directly to their key audience and tailor content to resonate with them.

Social Media is a key platform for this to flourish, as it allows readers to have a voice.