Digital magazine newsstand expands into the Irish market.

Readly, the 'Netflix' of the magazine world has launched in Ireland.

18 titles from 6 Irish publishers have been added to Readly’s inventory of magazine brands as it promotes its all-you-can-read service to Irish consumers at a price of 9.99 Euros per month. This monthly subscription gives consumers unlimited access to a total inventory of over 2,000 titles.

The publishers involved are Harmonia, Zahra, Match Play, Mediateam, Architecture Ireland and Irish Food with titles ranging from Irish Tatler, U and Woman’s Way, through to more specialist titles, such as Easy Parenting, Irish Golfer and Irish Farmers Monthly.

The wide-ranging consumer campaign includes an exclusive reader offer in the Irish Daily Mail, digital promotions, as well as partnerships with a major food-service retailer, an airline and a telecomms provider.

Readly’s move into the Irish market was revealed at this week’s Magfest conference in Dublin, organised by Magazines Ireland.

The company was founded in Sweden in 2013, has already built operations in Germany, UK and USA, and is now looking to roll out into other territories. This programme is being spearheaded by the Managing Director of Readly’s UK operation, Ranj Begley, who takes on the additional role of Global Content Director.

Ranj said: “Having established a presence in a number of territories over the last four years, we have proved two fundamental issues: firstly, that the service really appeals to consumers; and secondly, that our basic business model works for both publishers and us. We now feel ready to put the foot down on the accelerator and expand more quickly. Ireland is the first example of our expansion programme, but we couldn’t have done this without the backing of Ireland’s leading publishers and Magazines Ireland. We thank them all for their support and belief in the Readly service.”