28th March 2016

Readly Magazine Cuts UK Subscription Price

Sweden-based Readly magazine cuts subscription prices in the UK to increase customer numbers.


Readly was launched in Sweden in 2012, and operates in a similar style to Spotify.

Readly allows readers unlimited downloads of digital magazines, as a subscription service.

It was launched in the UK in 2014, and is now cutting subscription costs from £9.99 to £7.99.

Ranj Begley, UK managing director for Readly, said: “We have managed to grow so quickly because of our scale and our single-minded focus on digital – things that most individual publishers find difficult to achieve on their own.

“We have spent a lot of promotional money building our brand.  We also have a wide range of magazines in our inventory which makes the service very attractive to the consumer when it is offered in an all-you-can-read payment model.

"For a magazine enthusiast, £9.99 a month for unlimited digital reading is an absolute no-brainer.  Yet we now want to go beyond that core market to target what we call the Entertainment Junkie. These people tend to subscribe to more than one stream of entertainment – many are using services such as Sky, Netflix, Spotify and Amazon Prime in parallel.”

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.