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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

26th September 2015

Relaunch For Evening Standard and Independent Websites

ESI Media has announced the relaunch of both the Evening Standard and Independent websites.

In a press release, ESI Media stated that it would be relaunching the two national newspaper websites.

The Evening Standard website currently attracts just 424, 349 unique users per day.

Although this is up 23% year on year, it is still behind all other national newspapers and a handful of local titles.

The Independent and i100 websites, however, combine to become the fifth largest national newspaper website in the UK.

The two sites attract an average of 2, 520, 455 unique users per day, which was up 19% year on year.

In a press release, ESI Media stated: "The new sites have easier navigation and a renewed emphasis on design, photojournalism, video journalism and typography.

"The responsive, dynamic design improves user experience across all devices, a key feature given over 50% of traffic now comes from mobile.

"The sites make sharing even easier, key to building on ESI’s 5.2 million social foot print – larger than that of MailOnline and The Telegraph. The sites are commercially optimised to ensure high impact and highly viewable advertising and a complete range of native opportunities.

"The Evening Standard presents a bolder, more dynamic site while continuing to deliver the latest breaking news, sport and entertainment stories from the capital. The Independent’s relaunch focuses on delivering the brand’s award-winning journalism, international reach, Voices campaigning and comment; including in-depth explainers, chart articles and faster live blogs."
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