Join our team

We look forward to receiving your information and cv regarding a role with InterMedia

Upload your CV

Contact us

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

15th January 2017

Reuters releases Institute report

The Reuters Institute for the Study of Journalism report sets of annual predictions.

The report takes into account the views of around 150 chief executives, editors, and digital leaders.

The report sets of a number of strategies that publishers can take on to succeed in the coming year.

70% of those surveyed believed that the recent controversy about 'fake news' will put them in a strong position going forward.

Publishers believe that their own high quality and reliable news will be looked-to following the misinformation scandal.



Fact-checking browser extensions, such as thatautomatically which is currently being trialled by The Washington Post, are likely to aid publishers in maintaining their reliable reputation.

Publishers surveyed also noted that the need to find new digital revenues to replace falling print ad revenue is a strong driver for 2017.

Membership schemes, rather than paywalls, are expected to take off this year - membership schemes similar to the one used by The Guardian.

In addition, messaging platforms including WhatsApp and Facebook Messenger are expected to become key platforms for publishers in 2017.

Of those surveyed, 56% said that Facebook Messenger will become an important part of the coming year, while 53% noted the same for WhatsApp and 49% said that same for Snapchat.

Voice-activated technology will also be experimented with by publishers, with 28% of those surveyed indicating an appetite for it.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.