15th January 2017

Reuters releases Institute report

The Reuters Institute for the Study of Journalism report sets of annual predictions.


The report takes into account the views of around 150 chief executives, editors, and digital leaders.

The report sets of a number of strategies that publishers can take on to succeed in the coming year.

70% of those surveyed believed that the recent controversy about 'fake news' will put them in a strong position going forward.

Publishers believe that their own high quality and reliable news will be looked-to following the misinformation scandal.

 

 

Fact-checking browser extensions, such as thatautomatically which is currently being trialled by The Washington Post, are likely to aid publishers in maintaining their reliable reputation.

Publishers surveyed also noted that the need to find new digital revenues to replace falling print ad revenue is a strong driver for 2017.

Membership schemes, rather than paywalls, are expected to take off this year - membership schemes similar to the one used by The Guardian.

In addition, messaging platforms including WhatsApp and Facebook Messenger are expected to become key platforms for publishers in 2017.

Of those surveyed, 56% said that Facebook Messenger will become an important part of the coming year, while 53% noted the same for WhatsApp and 49% said that same for Snapchat.

Voice-activated technology will also be experimented with by publishers, with 28% of those surveyed indicating an appetite for it.

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