8th January 2018

Six Exciting Publishing and Advertising Predictions for 2018

Happy New Year from all of us at Intermedia!

January is finally upon us, and already December seems like a hazy memory. As the overindulgence hangover begins to slip away, we roll up our sleeves for an exciting year ahead. And what a year it’s looking to be.

2017 saw us through some monumental changes in the publishing and advertising industry, especially with transparency within the industry taking centre stage. This year promises much of the same, with a plethora of critical issues lined up to dominate the news in the next 12 or so months.

The transparency message will be backed up even further as General Data Protection Regulation (GDPR) clicks into place on 25th May 2018, meaning we all will have to tighten our belts and make sure we have our compliancy i’s and t’s crossed. Some other exciting topics will include delving deeper into the ongoing boom of the once thought to be futuristic technologies — artificial intelligence and machine learning to name a few.

We gathered up a handful of publishing and advertising predictions for the year ahead:

We can’t wait to see what the year ahead brings.

Posted on 9 November 2017, on Whatsnewinpublishing.co.uk. Read the full article here.

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