2nd June 2016

Snapchat to redesign Discover feature

The social platform is aiming to attract more viewers to Discover.


Sources have claimed that Snapchat will overhaul the Discover section of it's app.

It has been reported that instead of static media logos, publishers will have a cover image to represent their channel.

Snapchat may also adopt an Instagram-style newsfeed as part of the new Discover page.

The aim is, reportedly, to make the Discover section look more like a magazine.

Currently, 20 publishers use the Discover feature. These include MTV, ESPN, Vox, IGN, Vice, and BuzzFeed.

The publishers use their channel to create special content and promote their existing content.

The Discover section is on a different page to the main app, which means it does not attract a particularly large number of Snapchat's 100M users.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.