11th March 2016

The Economist Claims Circulation Of 1.5M

A global paid-for circulation of 1.5M has been reported by The Economist.


As well as a paid-for circulation of 1.5M copies, The Economist also boasts 35M followers on social media.

Total circulation for the title is said to stand at 1, 244, 009 print copies and 303, 686 digital copies per week.

Social media following for The Economist is said to have grown by 44% over the last 12 months, to now stand at a total of 35.6M. This can be broken down into:

The total number is more than any other global media brand, aside from the New York  Times.

"Social-media platforms are a powerful way for us to introduce people to our high-quality journalism.

"These figures demonstrate the effectiveness of our efforts to increase the size of our social audience and reach potential new subscribers. We continue to expand on to new platforms, such as LINE, a popular messaging app, where we have amassed nearly 100,000 followers since launching in January." said Tom Standage, deputy editor at head of digital strategy at The Economist.

The Economist's website operated a metered paywall model, but still reaches 11M unique browsers every month.

A further 8M monthly email newsletters are sent out to subscribers, with an average monthly open rate of 23%.
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