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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

23rd March 2017

The New York Times launches Times Insider

Podcasts, stories, events, and newsletters will take readers behind the scenes

The New York Times aims to become more transparent by allowing readers a look into the workings of the newsroom.

Francesca Donner, director of Times Insider, said: "We don't want The New York Times to be this faceless place where nobody ever goes in and no one knows what's happening there. We are opening the fourth wall and bringing readers in as participants. We want to give readers the idea that we're all in this crazy journalism together.

"With everything that we do, we want to answer four questions – how we work, who we are, what we know and what we like. Answering these four questions in all kinds of ways is going to make the audience have a deeper connection with The New York Times

"Events are hugely important, they build intimacy and connect like-minded people around topics they care about. The readers go from solitary behaviour, which might be listening or reading alone, to attending this communal thing so the connection becomes very real.

"Scalability is a problem, so we can do a lot with livestreaming, to answer listener questions and have fun by building in challenges and puzzles. People feel that if a journalist responds to them, even in a digital space, it is incredibly fulfilling.

"We want to bring readers the story behind the story, take them behind the scenes and show them what it took to get that extraordinary scoop. In many ways, that can actually sharpen the story as a whole and bring a lot into perspective."

Readers will need to upgrade their subscription to the title to access Times Insider conte

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