5th May 2016

The Pink 'Un launches as a standalone title

Archant launches a former newspaper supplement as a sports magazine.


The Pink 'Un is a former weekly newspaper supplement in the Eastern Daily Press and online.

Following it's success as a supplement, The Pink 'Un will be relaunched as a standalone magazine

The first edition of the magazine was published on 30th April 2016, with launch advertisers including Norwich International Airport, Ovamill, and Holden.

The supplement version of The Pink 'Un focused on sports news and match reports, and was available as both a print supplement and an online product.

The online product boasted 2.5 million monthly page views, according to Archant.

The new magazine version of The Pink 'Un will feature local profiles and opinions, a 360 look at regional sports across the Norwich area, and behind the scenes local sport content.

Chief Content Officer at Archant, Matt Kelly, said: “We’re incredibly pleased to be extending the success of the Pink Un’ to the Pink ‘Un Magazine. It’s this potent mix of unique news and opinion that will keep the local community interested in sports coming back for more. We want to reflect their passion and the power of the tight-knit community in the magazine content.”

6,000 copies of The Pink 'Un were put on sale at 1, 400 outlets on launch day.

The magazine was supported by a marketing campaign across 20 Norfolk news brands, including the Eastern Daily Press, and local TV channel Mustard TV.

Chief Commercial Officer at Archant, Craig Nayman, said: “Launching a new magazine directed completely at a community of sports fanatics offers commercial partners the chance to target a passionate and engaged audience who belong to a group of interest. The advantage of this is then being able to match our sporting content that audiences interact with to local and national advertiser messaging.”

The Pink 'Un will be a quarterly printed and digital title.

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