'Sun Bets' is to be launched by The Sun and Australian company Tabcorp.
The Sun has announced plans to launch a new gambling website, in partnership with Tabcorp, an Australian company.
The new website will be entitled 'Sun Bets', and will use Tabcorp's gambling technology to operate.
'Sun Bets' intends to capitalise on News Uk's customer base, from titles including The Sun, and Dream Team FC.
Rebekah Brooks, CEO of News UK, said: This deal with Tabcorp marks a pivotal moment in the digital transformation of the company, creating a world-class online sports book that will engage and entertain the betting public in the inimitable style of The Sun.
I have every confidence that this will be a rewarding partnership, allowing Sun Bets to firmly establish itself as a key player in the online betting business.
A date for the launch has not yet been confirmed.
Keep in touch
Get our free weekly retail newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You can easily unsubscribe at any time. Click here for our privacy policy.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.